There are two main taxonomies we use to help determine your Path of Least Friction; SCALE paths and Ecosystems.
- SCALE paths are how you grow.
- Ecosystems are how you operate.
Combined with your Evolution Track and properly calibrating your HAPI Compass, they give you a direction toward your most easeful growth.
We offer a quiz on each.
SCALE paths
SCALE paths describe how you grow. They represent your natural way of building momentum, trust, and audience, whether through consistency, collaboration, speed, spectacle, or resonance. Each path reveals your instinctive marketing strategy and how to design growth that feels frictionless.
Spotlighter: Slow and steady — you build credibility over time by showing up in your lane.
Collaborator: You grow through co-creation, partnerships, and shared platforms.
Arbiter: Fast execution and strategic systems are your superpower.
Launcher: Big, bold, time-bound events fuel your momentum.
Evangelist: Your audience spreads the word — your power is emotional connection and loyalty.
SCALE path Ecosystems
Ecosystems describe how you operate. They reflect your internal rhythms, creative pace, and ideal working conditions. Your ecosystem helps you understand how to make progress sustainably without burning out or forcing strategies that don’t fit.
Desert: Fast-moving and reactive. You strike when opportunity hits.
Grassland: Structured and reliable. You build layered systems and evergreen value.
Forest: Deep and emotional. You thrive in meaning, narrative, and transformation.
Aquatic: Immersive and fluid. You create multi-format, sensory, and soulful work.
Tundra: Analytical and evergreen. You optimize for clarity, quality, and timelessness.