What should you get out of this course?

The customer journey

Cold-Warm-Hot audiences

Why you shouldn't abandon ads quickly

Two profitable Facebook ad strategies

What is a Facebook pixel?

Setting up a business manager account

Setting up the Facebook pixel

Facebook pixel conversion events

How to create Facebook custom audiences and lookalike audiences

Ads manager overview

Campaign level basics

Adset basics

Ad level overview

Copywriting basics

Why you should use square ads

Effective campaign imagery

How to add emojis and bold text to ads

How to model effective ads

Where to find effective ad imagery

When to boost a post