The Novel Blueprint

How to design a signature series

(A)udience

The power of leveraged assets

The Denominator Strategy

Find your brand

Pump vs. flywheel

The five time-tested adoption decisions

The Bullseye Method for growing an audience

The four marketing channels

“How do I market myself without feeling gross about it?”

This is not about you

(P)rioritization

The 4 Ps of prioritization

How to pick your priority

The One Thing principle

Using a modified Eisenhower Matrix to set priorities

Building sustainable systems

Planned serendipity

Break through a ceiling and turn it into a floor

Inefficiency is the real flex