The one question that changed everything for me

The best investment I've ever made...

An example of a creative business's sales funnel

Understanding the customer journey

The three chasms...

Stop treating the symptoms of your problem

Not all time is created equal

Turning a negative into a positive

When anxiety rears its head

You don't have to hate yourself

Big audiences are built with advertising

An example of justifying a price increase

The Switch

Balance, and why it's important

Budgetary constraints

One layer of data doesn't tell the whole story - a review of returning backers to the Cthulhu is Hard to Spell: The Terrible Twos campaign

Getting people to share your work

Marketing vs. sales

Why I hate "scale"

A brief history of the fraught relationship between creators and tech

How to set up a one-time tip on Substack